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A UX Designer |
Visual Designer
& Humanitarian
Met Through Friends
PROJECT DETAILS
The Client
Client project for Sydney based company 'Met Through Friends' that creates events catered for single people to meet.
The Challenge
The client wanted a solution to attract more men to the events as they were not attending and wanted to know why. We discussed a path that entails a long term solution that refocuses on the community aspect of the service to create less pressure when attending dating events.
Role
UX Designer (research, interaction design, visual design)
Length of Project
2 weeks | 2 Team members
Approach
I conducted the second round of interviews that was through MTF established database to get an idea of what brought them through MTF and what attracted them to attending these events. I identified the pains and needs of the users through usability testing around even interest levels. Created paper wireframes to test concepts that confirmed our assumptions on what people wanted for events.
Then developed an interactive prototype on Figma for presenting along with insights and recommendations.
PROJECT STRUCTURE
Research Goals
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Define the Met Through Friends business model
-
Determine what the factors/characteristics men look for when selecting/searching for a romantic partner
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Determine the biggest frustrations when searching for events inside and outside of Met Through Friends
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Define the needs/expectations of users and non users of Met Through Friends
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Understanding the non-users & users needs to meet people and identify areas of improvement
Met Through Friends is a Sydney based company that creates events catered for single people to meet. Met Through Friends arranges wonderful events that everyone wants to attend, however; their events are for single people.
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The client wanted a solution to attract more men to the events as they were not attending and wanted to know why. We discussed a path that entails a long term solution that refocuses on the community aspect of the service to create less pressure when attending dating events.
What's the problem?
Problem statement -
Not enough men are attending the events at MTF which caused cancellation & refund of customer's money -
​
Initial Insights from Round 1 of interviews people said that..
No access to a person
of the opposite sex
​
+
​
Feel uncomfortable asking someone, so they end up not going
Not willing to spend
more to go alone
Not many find the
events appealing
People might go online to find someone which defeats the purpose
Not many drink; would
like more engaging events
MEN ARE APATHETIC
ABOUT THE LOCATION WHEN THEY'RE OUT WITH SOMEONE
THEY CARE ABOUT THE PERSON THEY ARE WITH
Main issues found were
Spend more money to go alone; which made them look & feel desperate
Not enough men are attending the events
Tickets create limitations where you have to bring someone single + opp. sex
Some people struggle to find friends of the opposite sex
Lack of diversity in the events
Solutions presented from first meeting with client
She chose to go with this solution
ProtoPersonas gathered from the interviews
High Level personas
Current target audience for Met Through Friends
who we want to solve for
looking into aaron's journey + frustration points
I conducted Round 2 of interviews with usability testing
Where participants were asked:
• Select 1-2 events that interested them most and they felt comfortable attending.
• To explain their reasons and allocate prices to the events they had chosen
Event Criteria Checklist
Humour
Thought
Values & Morals
Culture
Casual
Creating different
atmospheres for people
to interact in
Next Steps: Phase One
​
clear usp, vision and mission
statement will help develop solutions when problems arise -
Redefine USP
Vision
Mission Statement
Phase Two
Next Steps: Phase Two
• Rebuild and update the website; going mobile first as the google analytics prove there is a 50/50 response.
• Create a responsive website - it is able to go from small to big easily
• Plan, launch, measure and evaluate
Phase Three
Next Steps: Stage Three
• People will pay for safety; a membership program is suggested/created in the interactive prototype below
• Only those who are members & have gone to more than one event have access to chatting with other people in the program
• Plan, launch, measure and evaluate
Click here for interactive prototype on Figma:
Phase Four
Next Steps: Phase Four
• Creating exclusive events for different parts of the community such as: LGBTQ, Christians, muslims etc
• Plan, launch, measure and evaluate
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